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STAYAROUND.COM > USING THE WWW TO YOUR ADVANTAGE

Article: Using the WWW to your advantage

Most of you are already up to speed on the vast opportunities the Internet provides, but in case you've missed out on something, let's take a quick look at some of the ways you can be more proactive about your career by promoting yourself over the internet.

Most of you are already up to speed on the vast opportunities the Internet provides, but in case you've missed out on something, let's take a quick look at some of the ways you can be more proactive about your career by promoting yourself over the internet.

Digital Downloads

Taking your music online, web sites, such as Stayaround, allow you to upload MP3 music files, as well as biographical information and photographs. People surfing the web can both listen to your music and download files or ringtones for a small fee for which you'll be compensated!

This is a great way to get both your name and music out over the World Wide Web, make new fans, and essentially get immediate feedback from the "net community." You'll be happy to know also that A & R scouts at record labels also keep their eyes glued to the Internet for new talent sop keep your account at Stayaround up to date and who knows!

Music Licensing

There's also the area of music "licensingĒ where your music is made available to producers and directors who may be interested using your music in television commercials and movies. If that weren't enough Stayaround will be marketing itís brand through TV commercials on specialist channels, so who knows your track might be selected for our brand.

Net Radio

Another interesting way to get your music exposed on the Internet is to get it played on net radio stations. Net radio stations are just that: radio stations that broadcast over the Internet. With nothing more than your computer, a modem, and speakers, you can tune into radio shows around the world.

These are just few of the many net radio stations that exist, most commercial radio stations also have a jukebox or Ďliveí net show. By sending out your music to net radio stations like these, you may even find that you get some great exposure. However, to take even a more proactive approach, you can actually get your own track on Stayaround radio: itís almost like creating your own genre net radio station and a great way to broadcast your own music. That's right! Itís not entirely difficult to do, and in fact instruction will live on the site that can help show you how to make it possible.

Chat Rooms, Web Rings, Newsgroups, Mailing Lists, and Webzines

Getting on the Web and just hanging out with the music online community is another good way to spread the word about your music. By using sites such as Stayaround you can find millions of fans of all shapes and sizes and begin spreading the word 24/7 via message boards and live "chat rooms" (chat rooms are places where you can talk with other people over the web in real time). The Internet also allows you to join and/or create what's known as web rings that are related to your specific music style or the topics that your fans are interested in.

Web rings are groups of websites all linked together by people who share similar interests. For instance, there's a U2 web ring. A huge directory of existing web rings can be found by logging on to Webring.com "Newsgroups" are also a great way to make new contacts and increase your fan base, drooping into chat rooms such as the recent Radio 1 Glastonbury topics are a great way to meet up with fans or friends that might have heard you play at a venue or festival.

Newsgroups are places on the web that allow you to post messages and converse with other readers about specific topics. A list of all types of newsgroups can be found on the wed, finally, there are a number of online magazines known as "fanzines" or "webzines" in which you can get your music reviewed, post pictures, and list your concert events. Needless to say, the Internet provides endless opportunities to spread the word about your music. The key to becoming part of the net community is to get involved a little bit at a time. You'll be surprised at how fast you get a hang of it, and using your Stayaround account will ensure that the communities will check back to see what you are up and more importantly what tracks you have for download.

Personal Websites

Even if you make your presence known on a variety of other web sites, creating your own Web site is still a good idea ó it's your place to shine!

But. This can be expensive, here at Stayaround your personal webspace becomes your headquarters in which you can provide links to other places on the web where your information and music can be found.

You get listed in search engines and directories such as Google, Excite, Lycos, and Alta Vista as part of the Stayaround package, this helps people find you.
Once someone logs on to the Stayaround site, the key is to a give them a reason to want to keep on coming back. Keep your web info simple and easy to navigate. Keep your site fresh and up-to-date with gig info, pictures and new sounds, so that visitors can always expect something new.

Create your own newsletter. Provide message boards where people can post messages for other fans visiting your space. Give people an opportunity to converse with other fans in chat rooms. Provide your e-mail address at Stayaround so that fans can contact you personally and so that you can respond to as many people as possible. You can also include MP3 files of your music for people to download, and give people an opportunity to purchase your CD.

return to Hintís, tips & tricks - learning about the biz.

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